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Nowadays when we hear the word “branding” we tend to think in terms of marketing, but branding originally meant to mark something or claim it. Whether this was done to prove that a cow belonged to a rancher and not to the rustler that stole it or whether it was done to ostracize someone, the point was to notify the world.
As authors, it’s time for us to make our own marks on the world and claim our writing space as our own.
In a couple of weeks, I’ll be speaking at the North Texas SCBWI Schooled on School Visits Event. I’ll be talking about a number of things including MG/YA school visits and doing joint visits with other authors. And I’ll be talking about marketing. I always end up...